Your ideas can set you apart from your competition
If your ideas grow from
a kernel of truth
Taking your ideas into qualitative research can be inspiring. Also frustrating. You’ve probably sat behind the one-way mirror and heard consumers say only what they think you want to hear. Or watched groups spiral into tailspins because of one irritable respondent. Or worse, listened to vague, partially-articulated thoughts and emotions. You close your laptop after a few days in the dark… and hmm, you feel like you’re still in the dark.
Kernel believes you deserve a better outcome. Our approach helps consumers clearly articulate what’s really in their minds and hearts. We are a catalyst, prompting consumers to reveal what they truly believe and feel. We uncover the “kernels of truth” that help you fully realize the big ideas you already have… and help you discover new ideas worth nurturing.
If you crossed Yoda with Ellen Degeneres, you'd get the wisdom and wonder of Paul Jones. Every time I work with Paul, it's a gift. He’s brought rich insight, strategic value, and “eureka moments” to every client and project. 
Director of Brand Advertising
AMAZON ADVERTISING
Paul understands what I need to make powerful communications and interrogates people: he challenges them, charms them and cajoles them, until he gets to that kernel of emotional truth that rings with absolute clarity.
Director of Brand Strategy
EURO RSCG
Paul provokes, charms, wheedles the consumer - frequently getting at paradoxes, unsolved tensions, and contradictions that are in their hearts and minds. The rich “ahas!” coming out of this can lead to great breakthroughs.
Sr. V.P. Marketing & Innovation
SUNNY D NORTH AMERICA
I have never, in 30 years of marketing, worked with a moderator as amazing as Paul. He engages and questions and challenges... and uncovers insights and truths we never would have found on our own.
V.P./Creative Director
McCANN ERICKSON
I’ve had the pleasure of working with Paul Jones for over ten years. He is THE best moderator I have ever seen (and I am one of those hands-on, over-bearing, 25 years of research experience type of clients).
Director, Consumer Insights
KASHI